This introductory global business course touches on the fundamental concepts needed to understand global business operations and trends. Each instructor teaches the content area of business fundamentals in which they specialize. This course illustrates the big picture of global business and is designed to maximize integration of the most important business topics and minimize any overlap of key learning points across the curriculum.

Students in this course learn the fundamentals of global marketing. Special course topics include market selection, social and cultural considerations in marketing, globalization and localization, customer relationship management (CRM), and digital marketing. All students participate in team marketing projects to practice the skills learned.

This course introduces students to the fundamentals of project management as a discipline. Students examine case studies and participate in team projects focused on risk management, communication skills, cost, successful project task scheduling and more. Students plan a complete marketing project for their final course assignment.

Today’s employers seek individuals with strong verbal communication and presentation skills. In this hands-on presentation skills class, students will hone their speaking and delivery skills, develop analytical and organizational skills, and give formal and impromptu presentations.

This practical writing workshop is designed to help students understand and practice professional writing for an international business audience. The focus of the class will be writing business emails, letters and reports.

In this career preparation workshop, students write formal resumes and cover letters and gain important skills necessary for interviewing, researching companies, and communicating in a globalized workforce. All students wanting to go on to Optional Practical Training (OPT) will be expected to attend a mandatory OPT workshop facilitated by an international student advisor.

In this interactive workshop, students will learn the basic framework and skills necessary for intercultural business negotiations. The focus will be on understanding and creating effective, joint business deals from both the buyer’s and seller’s perspective. To do this, students will engage in team business simulation activities.